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Design for minds, hearts, and brands that care

Thoughtful branding, illustration and pattern design — created with empathy and purpose

Hey! I’m Edie — a Brighton-based designer and trainee counsellor.

I know how hard it can be to represent care, healing, and mental health visually — without slipping into clichés. That’s why I help thoughtful professionals and purpose-led brands create visuals that feel human, safe, and emotionally in tune.
Whether you're a therapist, a creative agency, or a mental health charity — you're in the right place. A warm welcome.

Who I work for

Therapists & wellness professionals

You hold space, build trust, and walk alongside others — but when it comes to expressing that visually, the overwhelm can be real. I create branding and websites for therapists and wellness professionals that feel safe, grounded, and human. No clichés. Just honest design that reflects your values.

Agencies,

Art Directors

& Creative Collaborators

You’re working on meaningful projects — stories that deserve visuals with heart. I collaborate with creative teams, art directors and ethical brands to deliver illustrations and surface patterns that feel sensitive, soulful and on-brief. Whether it’s a wellbeing campaign, a product launch or a mental health publication, I bring a warm, responsive approach to the design process.

Wellness & lifestyle Brands

You’re building something beautiful — a business rooted in inclusivity, creativity, or calm. Whether you’re a skincare founder, yoga teacher, or mindful product brand, I design branding and illustrations that reflect your ethos and connect with your audience. Together, we’ll create visuals that feel as intentional as your work.

What I do

Branding services

More than a logo. A brand that authentically reflects your holistic approach.

Custom Illustrations

Calming illustrations built that radiate trust & connection with your unique audience.

Pattern Design

Unique designs that make your well-being products resonate on a deeper level.

Who I am

I’m Edie — a designer, illustrator and trainee counsellor based in Brighton.

After over a decade as a freelance designer, I’ve found my true passion in working with wellness professionals, therapists and purpose-led brands. I help people like you create authentic visual identities — ones that reflect the care, compassion, and depth at the heart of your work.

I bring a blend of Franglo-English perspective, Brighton’s creative energy, and a deep interest in mental health advocacy to everything I design. When I’m not sketching with a soya latte in hand, you’ll find me illustrating for mindfulness projects or wandering through nature with my notebook.

Now it’s your turn — I’d love to meet the wonderful human behind your work.