Visual identities that honor the depth of your wellbeing practice

I help wellness professionals, therapists, and holistic practitioners create authentic visual identities that truly reflect the depth of their work—fostering trust and connection from the very first impression.

Branding and design that creates a genuine sense of connection

Your visual identity does more than just look good—it creates a profound feeling of trust and understanding with the people you serve. That's why I focus on developing branding that goes beyond surface aesthetics to nurture authentic connection.

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Connection

Authentic branding that resonates with your clients.

Coherence

Clear communication of your unique approach.

Comprehension

Designs informed by genuine understanding.

Consistency

Cohesive visuals across all client touchpoints.

CASE STUDY

Building Trust through Authentic Branding: Evy's Therapy Practice

Evy, an integrative counsellor, was ready to launch their private practice, attract clients, and connect genuinely. They needed branding that balanced clear, ethical communication with empathy and warmth.
Reflecting Evy’s Swedish roots, love for calming colours, nature, and meaningful relationships, we created an identity that communicated trust and authenticity.
Since launching their website, Evy has confidently shared their practice online, resulting in increased client inquiries and a stronger professional presence. If you’re ready to build a brand that genuinely resonates with your therapy clients, let's talk.

COMMERICAL

We create structural beauty by innovating

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MEET THE FOUNDER

Bonjour, I'm Edie!

With over a decade of experience as a freelance designer, I've found my true passion in collaborating with wellness professionals, therapists, and healing-centered businesses. I create authentic visual identities that reflect the compassionate work you do.
I blend my Franglo-English perspective with Brighton's creative energy in every project. When I'm not designing (soya latte in hand), I'm creating mindfulness illustrations or finding inspiration in nature. My journey with mental health advocacy and supporting women deeply informs my design approach.

Now it's your turn — I'm excited to discover the wonderful person behind your business!

Send an email to Edie

Working Together

I believe branding should feel like a collaborative adventure, not a mysterious process. Here's how we'll create something meaningful together:

Discovery Conversation

We'll start with a heart-to-heart about your practice, your clients, and what makes your approach special. I'll listen deeply to understand the essence of what you do, because the best branding starts with genuine connection.

Creative Exploration

This is where I translate our conversations into visual concepts that capture your unique approach. You'll receive thoughtful options that each tell your story in a different way.

Refinement & Finalisation

Together, we'll fine-tune your chosen direction until it feels just right. I'll incorporate your feedback while guiding the process with design expertise, ensuring your branding truly resonates with the people you serve.